The Animalz Blog

Some companies publish content that just feels a cut above the rest. The kind you wish you’d created. That teaches you something new. Content that sounds like a real person, not a press release....

The blank page syndrome. We all know it, we’ve all been there.You stare at your screen, and you don’t know how to begin.Staring becomes procrastination. Procrastination becomes anxiety, and it’s...

There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples....

Content marketing today is a story of underdogs and goliaths, of upstart brands trying to compete with industry giants — or else fight over the scraps they leave behind.You know what this feels...

The advice in this post will feel obvious. But I wouldn't be publishing it if I didn't think the content world needed to hear it.I review hundreds of SEO articles every year, and I see...

If you want people to read your content (so you can convince them to buy your product or service) you need to know how to make people want to read it. You need to be a great writer.To be a great...

Coming up with great blog post ideas is hard. The best articles are helpful, and thought-provoking, and original. They have to attract the right people. They have to motivate those people to...

Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking, Inbound Marketing, The Lean Startup.Books certainly...

When we started work on our AI-powered LinkedIn service, we thought two workflows in AirOps would do: one to turn raw materials into briefs, another to turn briefs into posts. Our editors would...

The fastest path to AI citations: structure your content so answer engines can extract it without rewriting. Build atomic answers that stand alone, front-load your conclusions (BLUF every section),...

Every piece of content follows the same arc: it spikes, grows, plateaus, and eventually decays. Most content teams know this. Fewer act on it. And almost none account for the second decay curve...

Three years ago, we wrote that AI marked "the dawn of a new era in content marketing." That dawn is over. Everyone knows AI is here; the question is what to do with it. Or, as our...

Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay. Since then, 39,000 people have used it to win back lost organic traffic.Today,...

Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over...

Google “content marketing budget” or “content costs,” and you’ll find ranges, hypotheticals, and benchmarks. But when prospects get on calls with us, what they really want to know is: “How much...

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their...