How to Use the Hook Model to Make Your Content Irresistible
What If Your Content Could Have the Same Pull as Your Favorite App? (more…)
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Ah, content attribution. The delightful practice of tying our work to business results. Some get away with...
Preply is one of a handful of companies that dominate the $15 billion online language learning market....
We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying...
Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of...
What If Your Content Could Have the Same Pull as Your Favorite App? (more…)
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Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That's the core...
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Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of The Content Technologist,...
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Generative AI has shaken up the world of content marketing. Teams are rewriting their playbooks and questioning long-held assumptions about...
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