Welcoming Kristen Craft as Our New General Manager Today I’m excited to announce that I’ve appointed Kristen Craft to Animalz's senior leadership team as the company’s first General... read more
How Agencies Can Provide First-Rate Customer Onboarding | Episode 33 Onboarding is perhaps the most fragile phase of the customer lifecycle. It’s a time for establishing relationships, building trust, and... read more
Building A Content Team From Scratch | Episode 32 What do you do when you’re tasked with building a content team from the ground up? What are the first... read more
Content Outliers | Episode 31 Content outliers, posts that generate a disproportionately high volume of search traffic, can make the rest of your site look... read more
The Principles of a Successful Rebrand | Episode 30 A well-executed rebrand can reinvigorate your base and attract new customers. A poorly executed rebrand can cost tens of millions... read more
The Copycat Content Crisis | Episode 29 There’s a copycat crisis brewing in content marketing right now. Just look at page one of SERPs and you’ll see... read more
2019 Content Marketing Trends | Episode 28 After speaking with 168 companies over 18 months, Jimmy shares the trends he's seeing in content marketing right now. You... read more
How We Grew Our Content Marketing Agency Without Content Marketing “Everybody thinks he or she can be a writer,” he said with an airy irony. “Don’t tell me it’s a... read more
How to Position Your Brand so it Better Connects and Converts | Episode 27 As content marketers, we’re trained to match articles to audiences and search intent. We’re experts in creating style guides for... read more
