Take Charge, Be a Voice of Reason and Keep Publishing Should you continue publishing content during the COVID-19 crisis? The short answer is yes—you absolutely should. (more…) read more
Join us for a LIVE podcast | Episode 42 Join us for an upcoming LIVE podcast. We're going to talk about content marketing during a crisis and answering live... read more
How to Wean Off Paid Traffic | Episode 41 This is among to the most things we common things we hear on sales calls: "Paid acquisition is getting too... read more
Hubs vs. Pillars: What’s the Difference? There are a lot of words that get thrown around marketing meetings, Twitter threads, and client calls that lack clear... read more
The Inputs Required to Create a Content Strategy | Episode 40 Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context.... read more
A Bottom of the Funnel Content Tactic | Episode 39 In this (very) quick episode, Jimmy talks about why so many blogs don't generate leads and talks about how to... read more
Planning to Hire an Agency? Here’s How to Be a Great Customer There is plenty of great advice out there on hiring and building great teams, but you won’t find much on... read more
Is That a Content Strategy or a Content Plan? | Episode 38 Is that a content strategy? A plan? Or is it a vision? We've realized that a lot of the terminology... read more
Top, Middle and Bottom of the Funnel Content—What Does It All Mean?! | Episode 37 Terms like top, middle and bottom of the funnel content are thrown around all the time—but are we all speaking... read more