Jimmy Daly, Author at Animalz

Animalz is an agency that provides high-end content marketing solutions to SaaS and tech companies.

The problem with “actionable content” is that it’s a commodity. It often requires little subject matter expertise and lacks specificity....

Faced with bank deregulation and increased competition in the 1980s, former Wells Fargo CEO Carl Reichardt understood that cutting costs...

There are a handful of core concepts that we address on the Animalz blog over and over again. There’s good...

How do you build a content strategy for a business with more than one product? A content marketing strategy should be built...

It’s much easier to succeed with content marketing when it’s baked into the company culture. To home in on the mechanisms at...

“Building an audience” is one of the most common—and problematic—phrases in content marketing. Instead of thinking about building an audience,...

Content is traditionally used to drive top of funnel traffic and move users towards free trial signups. And that works...

Technical SEO is something that content marketers don’t fully understand. And Kevin Indig, SEO lead at Atlassian, has some strong opinions—and...