How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS Many of today’s SaaS companies target niche industries, like legal operations or dentistry. For these “vertical SaaS” companies, much of... read more
Content Arbitrage: Shopping at the Thrift Shop of Ideas The core risk of content marketing is creating something that nobody cares about. You pour time and energy into a... read more
The Animalz Content Marketing Benchmark Report 2021 Last year we published the first Animalz benchmark report. That data painted 2019/2020 as a year of success in the... read more
The Problem with “Writing is Thinking” Writing is an incredible tool for furthering your own understanding. It challenges you to articulate ideas in a coherent way.... read more
The Four Forces of Bad Content Most blog posts suffer from the same problem: they feel like content marketing. The reader is never allowed to forget... read more
The Search Singularity: How to Win in the Era of Infinite Content Weird things happen in the heart of a black hole. Huge stars collapse under the strength of their own gravity... read more
Hyper-Competitive Content Marketing With Buffer’s Ash Read | Episode 61 Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your... read more
The Content Writing Guide: How to Write Blog Posts That Readers Care About Writing well is a superpower. Great writers are great thinkers, capable of using the written word to impose structure on... read more
AI, Twitter Marketing & The Creator Economy with Blake Emal | Episode 60 Blake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help small content teams, how to get great at... read more
