Deep Cuts and Smash Hits: The Best of Animalz in 2020 There’s a lot to be learned from a year of content marketing. High traffic articles provide a blueprint for future... read more
No, You Shouldn’t Always Focus on the Bottom of the Funnel I'm a big believer that the difference between “writing” and “content marketing” is revenue. Content marketing is writing that serves... read more
Content Refreshing: How to Win Traffic by Updating Old Content All content that grows via organic search experiences decay. This means that, over time and for various reasons, those posts... read more
Content Marketing Benchmark Report | Episode 58 In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly through Animalz's first annual Content Marketing Benchmark Report.... read more
6 Low Effort, High Impact Content Ideas We’ve written before that there is often little correlation between the time spent on a piece of content and the... read more
4 Realistic Traffic Goals for Small(ish) Blogs Big, established blogs have multiple years of performance data. Smaller, newer blogs do not. It can feel like you’re operating... read more
Write for the Lurkers The 1% rule is the idea that only 1% of participants in an online community actively contribute content, while 99%... read more
The Animalz Content Marketing Benchmark Report 2020 All content teams, whether a team of one or a team of teams pushing out content every day, are asking... read more
The Idea Farm: How to Sow, Grow, and Harvest Great Blog Post Ideas Coming up with great blog post ideas is hard.The best articles are helpful, and thought-provoking, and original. You have to... read more
