Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19 | Episode 53 Few industries are more saturated with content marketing than ecommerce. From juggernauts like Shopify and Bigcommerce, to a growing multitude... read more
How to Succeed as a Content Team of One Many of the content marketers we talk to operate as a content team of one. They share a common backstory:... read more
Introducing: A Better Content & SEO Audit Today, we’re launching a new service: the Animalz Content and SEO audit. (more…) read more
Auditing the Animalz Blog: What Works and What Doesn’t | Episode 52 Content audit. Two words to strike fear into the heart of every content marketer. (more…) read more
The Animalz Principles of Quality | Episode 51 As a company whose entire reason for existence is creating the world’s best content marketing, we spend a lot of... read more
Why Wirecutter Wins: Opinionated Content Wirecutter carved out a $150-million niche in the crowded affiliate marketing industry by understanding one core tenet of content marketing:... read more
MECE: How to Think, Write & Persuade Like a McKinsey Consultant Mutually exclusive, collectively exhaustive (MECE) is one of the core problem-solving frameworks in management consulting. It can also be a... read more
EdTech Content Marketing | Episode 50 In today’s episode, Ryan chats with Animalz team members Cassie and Stephanie about Education Technology, an industry undergoing a gold-rush... read more
High-Concept Content: the Hollywood Framework for Crafting Popular Content Snakes on a Plane front-loads everything that’s interesting about the film into four short words. It’s a pithy summary of... read more
