Tim Metz, Author at Animalz

Tim Metz

Tim is the Director of Marketing and Innovation at Animalz. He's also the creator of Lifeline, a pomodoro timer app for macOS. Tim lives in Koh Samui, Thailand. 🏝️

How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

We'll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks,...

Why Megan Morreale Thinks Content Marketing As We Know It Is Dying (And What’s Next) (Interview)

As a content marketer, you've likely sensed the ground shifting beneath your feet. Teams are restructuring, SEO isn’t the sure...

How a Printed Book Helped Unit21 Generate Millions in Pipeline

In Fintech, “fraud” is like the “f-word” — companies are reluctant to discuss their battles against fraudsters for fear of...

The Google Leak Confirms: Please Readers, Not Algorithms

The internet is on 🔥 about internal Google documents leaked to Rand Fishkin, co-founder of Moz, SparkToro, and all-round SEO...

Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

"If you build it, they will come" is a classic startup mistake. It's the belief that customers will find your...

Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he...

From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading

Take an ounce of business analysis. Add a dash of narrative, a sprinkling of journalism, and a pinch of content...

How Parabol Reached 150K Monthly Visits With Content Journalism

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup's budget? It's a challenge...

Recipes vs. Movies: When to Use Storytelling in Content Marketing

"You should add some more narrative to your articles," my editor said in our regular catch-up. "Sure," I answered. "I'll...