The Copycat Content Crisis | Episode 29 There’s a copycat crisis brewing in content marketing right now. Just look at page one of SERPs and you’ll see... read more
2019 Content Marketing Trends | Episode 28 After speaking with 168 companies over 18 months, Jimmy shares the trends he's seeing in content marketing right now. You... read more
How to Position Your Brand so it Better Connects and Converts | Episode 27 As content marketers, we’re trained to match articles to audiences and search intent. We’re experts in creating style guides for... read more
How to BLUF Your Way into Better Writing | Episode 26 BLUF is a military communications principle originally designed to enforce speed and clarity in reports and emails. But when applied... read more
The Role of Editing in Content Marketing | Episode 25 In this episode, Devin and our in-house content marketing editor, Gail Marie, discuss the role that editors play in the... read more
The Past, Present and Future of SEO | Episode 24 In this episode, Devin and Cassie talk about how changes in Google SERPs make it harder for businesses to earn... read more
The Two Core Functions of a Content Marketer | Episode 23 Devin and Nicole chat about the two core functions of a content manager: content strategy and content production. They also... read more
What the Heck Is Thought Leadership Content? | Episode 22 This week, Devin and Jan explore what thought leadership content really is, what differentiates good thought leadership writing from bad... read more
How to Give and Receive Creative Feedback | Episode 21 Devin and Jimmy talk about feedback: how to give it, how to receive and the role it plays in growing... read more
