Why ‘Vertical Volatility’ Is the Missing Link in Your Keyword Strategy As content marketers, we base our keyword strategies on the most accessible—and simplest—data points we have: domain ranking, monthly search... read more
Experiment, Systematize, Differentiate: The Content Strategy Maturity Model We often criticize the use of ultimate guides and listicle content, and with good reason. Many companies operate in content-saturated... read more
The Hybrid Content Team The best content teams are hybrids. In most world-class content organizations, you’ll find in-house employees, freelancers and content marketing agencies... read more
How to Get Competitors Speaking Your Language In 2014, I read an article that has remained lodged in my brain ever since.Competition was growing in content marketing,... read more
How to Go Viral: A Content Marketer’s Guide Over the years, we’ve watched an elite club of articles generate hundreds of backlinks and rack up hundreds of thousands... read more
The ‘Google Knows Best’ Fallacy The way most companies approach content marketing is predicated on the unspoken idea that Google knows best.For any keyword, they... read more
Deep Cuts and Smash Hits: The Best of Animalz in 2020 There’s a lot to be learned from a year of content marketing. High traffic articles provide a blueprint for future... read more
Content Refreshing: How to Win Traffic by Updating Old Content All content that grows via organic search experiences decay. This means that, over time and for various reasons, those posts... read more
No, You Shouldn’t Always Focus on the Bottom of the Funnel I'm a big believer that the difference between “writing” and “content marketing” is revenue. Content marketing is writing that serves... read more
