Hubs vs. Pillars: What’s the Difference? There are a lot of words that get thrown around marketing meetings, Twitter threads, and client calls that lack clear... read more
Planning to Hire an Agency? Here’s How to Be a Great Customer There is plenty of great advice out there on hiring and building great teams, but you won’t find much on... read more
Risk vs. Reward: How to Build a Diversified Content Portfolio Great content marketing looks a lot like a diversified investment portfolio. Smart investors realize that different types of investments serve... read more
Forget About Traffic and Start Using Content to Drive Leads and Sales Using Google autocomplete to source content ideas is a useful hack, but a trivial one. In fact, nearly all keyword... read more
Unlocking Internal Knowledge Is Actually a Great Content Strategy It’s 2 p.m. on a Friday afternoon. You’ve spent all week in meetings. You helped sort out an issue with... read more
How We Quadrupled Monthly Traffic With a “Shot in the Arm” We’ve written before that top of funnel content can be a great loss leader. We’ve also talked about how to... read more
Looking for a Job in Content Marketing? Ask Your Prospective Employer These Questions We speak with a lot of companies who are looking to hire content marketers. We also talk with a lot... read more
Your Content and Sales Teams Don’t Communicate—and It’s Holding You Back Nearly all SaaS companies use content to generate leads, but that’s usually where the collaboration between content and sales ends.... read more
Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a... read more
