Steal This Strategy: How to Write Like Animalz This is the Animalz content marketing strategy. Take it. We’ve been working on a guide to writing Animalz-style content with... read more
Beyond Inclusive Writing: 3 Lesser-Known Principles of Inclusive Content As content marketers, thousands, if not millions, of people see our content. We have a large cultural impact footprint. With... read more
From Docs to Blocks: 6 Note-Taking Tips to Overcome Writer’s Block A writer's biggest worry is running out of time, inspiration, or both before yet another deadline. There's still research to... read more
The Problem with “Writing is Thinking” Writing is an incredible tool for furthering your own understanding. It challenges you to articulate ideas in a coherent way.... read more
The Four Forces of Bad Content Most blog posts suffer from the same problem: they feel like content marketing. The reader is never allowed to forget... read more
The Content Writing Guide: How to Write Blog Posts That Readers Care About Writing well is a superpower. Great writers are great thinkers, capable of using the written word to impose structure on... read more
Hook, Line, Sinker: How to Write an Introduction The largest fish ever caught by rod and reel was a 2,664-pound great white shark. That’s over a ton of... read more
Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis Great writing persuades. It persuades the reader that your product is right for them, that your process achieves the outcome... read more
Persuade Like a Lawyer: How to Write to Convince a Jury of Readers Weak arguments are like chains: If one claim breaks, the whole argument falls apart. Lawyers—i.e., people who argue as a... read more
