The Animalz Method for Writing High-Quality Content Many content marketing agencies say they can define high-quality content. Some say it’s original and relevant. Others say it uses... read more
How to Write a Blog Post Outline A road trip across America can take a thousand different roads and take in a thousand different sights.Your map makes... read more
How to Interview Someone for an Article Over the course of a few hundred interviews, we’ve learned a few things. For one, interviewing doesn’t always come naturally.... read more
The Idea Farm: How to Sow, Grow, and Harvest Great Blog Post Ideas Coming up with great blog post ideas is hard.The best articles are helpful, and thought-provoking, and original. You have to... read more
Why Readers Can Smell Fakes a Mile Away We’ve all been on the receiving end of advice that we didn’t follow. Sometimes advice is obviously bad, and we... read more
MECE: How to Think, Write & Persuade Like a McKinsey Consultant Mutually exclusive, collectively exhaustive (MECE) is one of the core problem-solving frameworks in management consulting. It can also be a... read more
High-Concept Content: the Hollywood Framework for Crafting Popular Content Snakes on a Plane front-loads everything that’s interesting about the film into four short words. It’s a pithy summary of... read more
How to Write a Tweetstorm Tweetstorms used to be a hacked-together means of avoiding character limits on Twitter messages. Today, they’re everywhere. Twitter, especially if... read more
How to Write Prolifically Without Spewing Junk In just five years, rapper Tupac Shakur produced more than 700 songs. By 35, inventor Thomas Edison had more than... read more
