BLUF: The Military Standard That Can Make Your Writing More Powerful BLUF is a military communications acronym—it stands for “bottom line up front”—that’s designed to enforce speed and clarity in reports... read more
10 Ways to Create a Healthy Feedback Culture at Any Company As a child, I asked my parents the same question over and over: on a scale of 1 to 10,... read more
How to Level Up Your Content Marketing Career: Work at Animalz The best way to accelerate your career is to seek out an environment that facilitates rapid growth. That means surrounding... read more
Content Marketers Ask “Why?” Before You Write a Single Word “Why?” is one of the most powerful questions a content marketer can ask. I first learned how to wield “why”... read more
5 Ways to Write Better Blog Post Titles Writing titles for blog posts is hard because it requires a different type of thinking than you use for general... read more
How to Grow a Blog the Hard Way “I think it would be quite disingenuous if I sat down and started writing an article about the future of... read more
How to Make People Care About Your Content: Find the Right Angle This article originally appeared on Risk Capital. In 2004, psychologist and neuroscientist Ullrich Ecker ran a study on article headlines. Participants... read more
11 Commercial Writing Skills “So, what are you going to do with that English major?” Every liberal arts major has heard some version of... read more
Content Marketing Personas: How to Reach Your Target Audience Writing for personas doesn’t work very well. And that’s not because it’s a bad idea, it’s simply because it’s rarely... read more
