The ‘Google Knows Best’ Fallacy The way most companies approach content marketing is predicated on the unspoken idea that Google knows best.For any keyword, they... read more
Deep Cuts and Smash Hits: The Best of Animalz in 2020 There’s a lot to be learned from a year of content marketing. High traffic articles provide a blueprint for future... read more
Content Refreshing: How to Win Traffic by Updating Old Content All content that grows via organic search experiences decay. This means that, over time and for various reasons, those posts... read more
No, You Shouldn’t Always Focus on the Bottom of the Funnel I'm a big believer that the difference between “writing” and “content marketing” is revenue. Content marketing is writing that serves... read more
Content Marketing Benchmark Report | Episode 58 In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly through Animalz's first annual Content Marketing Benchmark Report.... read more
6 Low Effort, High Impact Content Ideas We’ve written before that there is often little correlation between the time spent on a piece of content and the... read more
Diversity, Equity and Inclusion: One Content Team’s Journey | Episode 57 In today’s episode, Animalz's COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos,... read more
4 Realistic Traffic Goals for Small(ish) Blogs Big, established blogs have multiple years of performance data. Smaller, newer blogs do not. It can feel like you’re operating... read more
Write for the Lurkers The 1% rule is the idea that only 1% of participants in an online community actively contribute content, while 99%... read more
