You Need a Nemesis It isn’t always enough to cast your company as the hero—sometimes, you also need a villain. DHH’s recent spat with... read more
The Auteur Theory of Content Marketing: Why It Pays to Repeat Yourself It takes about 30 seconds to recognize a Wes Anderson film, care of the pastel colors, symmetrical framing, and oddball... read more
GPT-3 is the Sparring Partner You Didn’t Know You Needed You probably haven’t read the whole internet. Slacker.GPT-3 has. It’s read all of Wikipedia, even the article about Berserk llama... read more
Content Q&A #1 | Episode 55 In today’s special episode of the Animalz podcast, you have questions, and we have answers. I enlisted Animalz CEO Devin... read more
GPT-3: The Good, the Bad, the Mind-Blowing | Episode 54 In today’s episode of the Animalz podcast, I enlist Animalz Head of R&D, Andrew Tate, to talk through the good,... read more
Niche Down to Scale Up: A Case Study in Ecommerce Content Marketing Ecommerce is saturated with content marketing. Companies like WooCommerce, BigCommerce, and Shopify dominate the search results with thousands of articles,... read more
Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19 | Episode 53 Few industries are more saturated with content marketing than ecommerce. From juggernauts like Shopify and Bigcommerce, to a growing multitude... read more
How to Succeed as a Content Team of One Many of the content marketers we talk to operate as a content team of one. They share a common backstory:... read more
Introducing: A Better Content & SEO Audit Today, we’re launching a new service: the Animalz Content and SEO audit. (more…) read more
