Auditing the Animalz Blog: What Works and What Doesn’t | Episode 52 Content audit. Two words to strike fear into the heart of every content marketer. (more…) read more
The Animalz Principles of Quality | Episode 51 As a company whose entire reason for existence is creating the world’s best content marketing, we spend a lot of... read more
Why Wirecutter Wins: Opinionated Content Wirecutter carved out a $150-million niche in the crowded affiliate marketing industry by understanding one core tenet of content marketing:... read more
MECE: How to Think, Write & Persuade Like a McKinsey Consultant Mutually exclusive, collectively exhaustive (MECE) is one of the core problem-solving frameworks in management consulting. It can also be a... read more
EdTech Content Marketing | Episode 50 In today’s episode, Ryan chats with Animalz team members Cassie and Stephanie about Education Technology, an industry undergoing a gold-rush... read more
High-Concept Content: the Hollywood Framework for Crafting Popular Content Snakes on a Plane front-loads everything that’s interesting about the film into four short words. It’s a pithy summary of... read more
Announcing a Few Big Changes at Animalz Animalz was founded on the belief that content marketing is one of the most effective tools for helping businesses grow,... read more
What Brands Can Learn From Big Publishers with Parse.ly’s Andrew Montalenti | Episode 49 Often at Animalz, we talk of the distinction between a content publication, and a content library.Most content marketing strategies—rightfully—depend upon... read more
The Category Creator’s Manifesto Category creation is not an act of true creation but rather an exercise in positioning. Successful categories result from identifying... read more
