Hubs vs. Pillars: What’s the Difference? There are a lot of words that get thrown around marketing meetings, Twitter threads, and client calls that lack clear... read more
The Inputs Required to Create a Content Strategy | Episode 40 Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context.... read more
A Bottom of the Funnel Content Tactic | Episode 39 In this (very) quick episode, Jimmy talks about why so many blogs don't generate leads and talks about how to... read more
Planning to Hire an Agency? Here’s How to Be a Great Customer There is plenty of great advice out there on hiring and building great teams, but you won’t find much on... read more
Is That a Content Strategy or a Content Plan? | Episode 38 Is that a content strategy? A plan? Or is it a vision? We've realized that a lot of the terminology... read more
Top, Middle and Bottom of the Funnel Content—What Does It All Mean?! | Episode 37 Terms like top, middle and bottom of the funnel content are thrown around all the time—but are we all speaking... read more
Risk vs. Reward: How to Build a Diversified Content Portfolio Great content marketing looks a lot like a diversified investment portfolio. Smart investors realize that different types of investments serve... read more
Why Community Is the Most Important Trend in Marketing | Episode 36 Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important?... read more
Forget About Traffic and Start Using Content to Drive Leads and Sales Using Google autocomplete to source content ideas is a useful hack, but a trivial one. In fact, nearly all keyword... read more
