Top, Middle and Bottom of the Funnel Content—What Does It All Mean?! | Episode 37 Terms like top, middle and bottom of the funnel content are thrown around all the time—but are we all speaking... read more
Risk vs. Reward: How to Build a Diversified Content Portfolio Great content marketing looks a lot like a diversified investment portfolio. Smart investors realize that different types of investments serve... read more
Why Community Is the Most Important Trend in Marketing | Episode 36 Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important?... read more
Forget About Traffic and Start Using Content to Drive Leads and Sales Using Google autocomplete to source content ideas is a useful hack, but a trivial one. In fact, nearly all keyword... read more
How One Viral Blog Post Catapulted Our Monthly Traffic | Episode 35 Our teammate Jan-Erik Asplund recently wrote a piece for the Animalz blog that blew up. The piece—BLUF: The Military Standard... read more
How to Write a Tweetstorm Tweetstorms used to be a hacked-together means of avoiding character limits on Twitter messages. Today, they’re everywhere. Twitter, especially if... read more
Content Distribution Channels Explained, with Liz Gottbrecht | Episode 34 Paid, earned, owned and shared. Our VP of Marketing Devin Bramhall chats with Liz Gottbrecht, VP of Marketing at the... read more
Unlocking Internal Knowledge Is Actually a Great Content Strategy It’s 2 p.m. on a Friday afternoon. You’ve spent all week in meetings. You helped sort out an issue with... read more
How We Quadrupled Monthly Traffic With a “Shot in the Arm” We’ve written before that top of funnel content can be a great loss leader. We’ve also talked about how to... read more
