How to Position Your Brand so it Better Connects and Converts | Episode 27 As content marketers, we’re trained to match articles to audiences and search intent. We’re experts in creating style guides for... read more
How to BLUF Your Way into Better Writing | Episode 26 BLUF is a military communications principle originally designed to enforce speed and clarity in reports and emails. But when applied... read more
The Role of Editing in Content Marketing | Episode 25 In this episode, Devin and our in-house content marketing editor, Gail Marie, discuss the role that editors play in the... read more
Here Are Three Ways to Improve Your Keyword Research Organic search is one of the best distribution channels at your disposal. It’s predictable. Traffic compounds over time. You can... read more
The Past, Present and Future of SEO | Episode 24 In this episode, Devin and Cassie talk about how changes in Google SERPs make it harder for businesses to earn... read more
We Turned an Idea Into a SaaS Product for Content Marketers—Here’s the Whole Story Three weeks ago we launched our first software product, Revive. For the uninitiated, this is a free content refresh tool... read more
The Two Core Functions of a Content Marketer | Episode 23 Devin and Nicole chat about the two core functions of a content manager: content strategy and content production. They also... read more
What the Heck Is Thought Leadership Content? | Episode 22 This week, Devin and Jan explore what thought leadership content really is, what differentiates good thought leadership writing from bad... read more
2019 Content Trends Gleaned from 160+ Sales Calls There’s a common challenge in the content marketing world that creates some friction between content creators and their managers. The... read more
