Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad SaaS blogs that derive significant traffic from a single post are at high risk for several frustrating problems. We call... read more
2019 Content Marketing Trends | Episode 28 After speaking with 168 companies over 18 months, Jimmy shares the trends he's seeing in content marketing right now. You... read more
BLUF: The Military Standard That Can Make Your Writing More Powerful BLUF is a military communications acronym—it stands for “bottom line up front”—that’s designed to enforce speed and clarity in reports... read more
How We Grew Our Content Marketing Agency Without Content Marketing “Everybody thinks he or she can be a writer,” he said with an airy irony. “Don’t tell me it’s a... read more
How to Position Your Brand so it Better Connects and Converts | Episode 27 As content marketers, we’re trained to match articles to audiences and search intent. We’re experts in creating style guides for... read more
How to BLUF Your Way into Better Writing | Episode 26 BLUF is a military communications principle originally designed to enforce speed and clarity in reports and emails. But when applied... read more
The Role of Editing in Content Marketing | Episode 25 In this episode, Devin and our in-house content marketing editor, Gail Marie, discuss the role that editors play in the... read more
Here Are Three Ways to Improve Your Keyword Research Organic search is one of the best distribution channels at your disposal. It’s predictable. Traffic compounds over time. You can... read more
The Past, Present and Future of SEO | Episode 24 In this episode, Devin and Cassie talk about how changes in Google SERPs make it harder for businesses to earn... read more
