Latest Posts - Page 2 of 28

Stop Chasing Perfect Attribution: Deborah Carver on Making Analytics Work for Content (Interview)

Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of The Content Technologist,...

How Persona-Focused SEO Brings Preply 25k New Visitors Every Month

Preply is one of a handful of companies that dominate the $15 billion online language learning market. Its platform connects...

Milestone Marketing: An Overlooked Growth Engine in B2B SaaS

We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead...

From Zero to 40k: How Sara Stella Lattanzio Built Her LinkedIn Empire (Interview)

When Sara Stella Lattanzio started posting on LinkedIn three and a half years ago, she was just looking for a...

The Content Attribution Survival Guide

Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any...

5 Content Leaders Share 7 AI Insights for Your Team

Generative AI has shaken up the world of content marketing. Teams are rewriting their playbooks and questioning long-held assumptions about...

Content Marketing Budgeting: What Should Your Content Cost? (With Pricing Examples)

Google "content marketing budget" or "content costs," and you'll find ranges, hypotheticals, and benchmarks. But when prospects get on calls...

Founder-Led Content: How Christophe Pasquier Built Slite’s Brand Through Consistent Storytelling

A year ago, Christophe Pasquier, CEO and founder of Slite, made a critical decision: to transform his sporadic social media...

Founder-Led Content: Blitz-Scaling Social with doola’s Arjun Mahadevan

When Arjun Mahadevan, CEO of doola, offered me just 15 minutes for an interview, I was skeptical. How could we...