Content Marketers Ask “Why?” Before You Write a Single Word “Why?” is one of the most powerful questions a content marketer can ask. I first learned how to wield “why”... read more
John Bonini | Episode 15 Jimmy and Jan sit down with John Bonini, the Director of Marketing at Databox, to talk about product, career, and... read more
Lane Genee | Episode 14 Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane's early job helping her... read more
How to Use Templated Content and Cross-Cutting to Grow Your Blog Quickly Teardowns, list posts, case studies, experiments—some of the best blog content originates from handy, well-worn templates. Templated content can be... read more
Why Don’t More People Refresh Their Content? | Episode 13 When you have strong content review and reporting processes in place, refreshing an old piece of content is one of... read more
3 Challenges to Producing Great Content | Episode 12 Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great... read more
Content Marketing Reporting | Episode 11 Reporting on content marketing is harder than it sounds. You have to share the numbers, but you also need to... read more
Why the Best Content Happens Fast There is no correlation between the time invested in content and the performance of that content. This is either the... read more
How to Think Like a Content Marketer | Episode 10 On our last episode, we discussed the lack of correlation between the time you put into a piece of content... read more
