What Is Bottom of the Funnel Content? “One of the myths of SaaS is that the products are so good, so easy to use, so quick to... read more
The Shape of Successful Content | Episode 3 In this episode, we sit down with Animalz GM and data lead Andrew Tate to talk about his recent post, The... read more
How to Take Your Content Upmarket When You Take Your SaaS Business Upmarket Nearly all SaaS businesses aspire to move upmarket. Moving upmarket means acquiring larger customers who spend more money. There’s a... read more
Movement-First Content | Episode 2 In our second episode, Jan and I talk about movement-first content. It's a strategy for earning credibility when you're just... read more
The Science Behind 100,000-View Blog Posts All successful content marketing is successful in the same way. At least, that was our instinct and we wanted to... read more
Content Pruning | Episode 1 Welcome to the first ever Animalz podcast! In this episode, Jan-Erik Asplund and I chat about our interview with the... read more
5 Ways to Write Better Blog Post Titles Writing titles for blog posts is hard because it requires a different type of thinking than you use for general... read more
Movement-First: How to Scale Content Without Sacrificing Quality When Apple first launched the iPhone in 2007, it was a tightly controlled experience. Demand far exceeded supply. You could... read more
The Sunk Cost Fallacy in Content Marketing Content marketing is an investment—until it’s not. A blog watered down with content that no one reads is actually doing... read more
