Distribute Ideas, Not Content We love to invite content marketing pioneers to share the innovative strategies they're using to drive results. In this guest... read more
Your Blog Is Not a Publication (But It’s Not Just a Library Either) A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their... read more
Google’s March 2024 Search Update: The Battle Against AI-Generated Content Google's massive March 2024 search update takes aim at AI-generated "copycat content." The search giant expects this update to reduce... read more
Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI "If you build it, they will come" is a classic startup mistake. It's the belief that customers will find your... read more
From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of... read more
Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he... read more
How SupportLogic AI-Proofed and 5X Its Organic Traffic in 12 Months The first half of 2022 was an exciting period for SupportLogic, a support experience (SX) management platform. A new website,... read more
Don’t Build It, Yet: How Content Can Validate Your Next Product Idea Gareth Davies is the content lead at Parabol, an online Agile meeting tool. He explains how they’ve pioneered a unique... read more
Autopilot Link-Building: How To Create Content That Attracts Links Organically Manual link-building isn’t for the faint of heart. You knock on many doors, endure countless rejections, and occasionally score a... read more
