The Four Forces of Bad Content Most blog posts suffer from the same problem: they feel like content marketing. The reader is never allowed to forget... read more
The Search Singularity: How to Win in the Era of Infinite Content Weird things happen in the heart of a black hole. Huge stars collapse under the strength of their own gravity... read more
Hyper-Competitive Content Marketing With Buffer’s Ash Read | Episode 61 Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your... read more
The Content Writing Guide: How to Write Blog Posts That Readers Care About Writing well is a superpower. Great writers are great thinkers, capable of using the written word to impose structure on... read more
Hook, Line, Sinker: How to Write an Introduction The largest fish ever caught by rod and reel was a 2,664-pound great white shark. That’s over a ton of... read more
AI, Twitter Marketing & The Creator Economy with Blake Emal | Episode 60 Blake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help small content teams, how to get great at... read more
Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto | Episode 59 Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through "product-led" content, writing search content without... read more
You’re a Content Marketer, Not a Writer Most content marketers have a “writer brain.” It’s the part of them that appreciates beautiful, clever writing. It’s instilled in... read more
Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis Great writing persuades. It persuades the reader that your product is right for them, that your process achieves the outcome... read more
