Hook, Line, Sinker: How to Write an Introduction The largest fish ever caught by rod and reel was a 2,664-pound great white shark. That’s over a ton of... read more
AI, Twitter Marketing & The Creator Economy with Blake Emal | Episode 60 Blake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help small content teams, how to get great at... read more
Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto | Episode 59 Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through "product-led" content, writing search content without... read more
You’re a Content Marketer, Not a Writer Most content marketers have a “writer brain.” It’s the part of them that appreciates beautiful, clever writing. It’s instilled in... read more
Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis Great writing persuades. It persuades the reader that your product is right for them, that your process achieves the outcome... read more
Why ‘Vertical Volatility’ Is the Missing Link in Your Keyword Strategy As content marketers, we base our keyword strategies on the most accessible—and simplest—data points we have: domain ranking, monthly search... read more
Experiment, Systematize, Differentiate: The Content Strategy Maturity Model We often criticize the use of ultimate guides and listicle content, and with good reason. Many companies operate in content-saturated... read more
Persuade Like a Lawyer: How to Write to Convince a Jury of Readers Weak arguments are like chains: If one claim breaks, the whole argument falls apart. Lawyers—i.e., people who argue as a... read more
The Animalz Method for Writing High-Quality Content Many content marketing agencies say they can define high-quality content. Some say it’s original and relevant. Others say it uses... read more
