"We made it." After four weeks and seven guests, the Animalz Podcast season on AI & Content has concluded. In this finale, hosts Ty Magnin and Tim Metz synthesize the key insights, surprising revelations, and actionable takeaways from their conversations with AI innovators in content marketing.
The season opened with a simple yet profound question: "Hello... is there anybody out there creating real value with AI?" As Ty puts it, "We've gone and chatted with a handful of founders, marketing leaders, software creators, AI innovators — whatever title you want to give them — on how they're using AI and how they're seeing people close to them... using AI."
So what's the answer? "It's complicated," admits Ty. Tim offers a more definitive response: "I think the short answer is yes. I think we found some really cool stuff... we went beyond the shallow stuff that we see a lot on LinkedIn and other channels."
Through conversations with leaders at Lex, copy.ai, daydream, storyarb, Letterdrop, Ali Abdaal, and AirOps, several themes emerged.
Across interviews, one message came through consistently: AI works best as a collaborative tool, not a replacement for human creativity. The most successful practitioners use AI to enhance their thinking rather than outsource it entirely.
As Nathan Baschez from Lex explained, AI should "help you think about what you're doing... when a good editor's like, 'I'm thinking this,' and you're like, they didn't tell me exactly what to write, but you're like, 'Oh yeah, I need to run with that.' That's a great role for AI to play."
Ines Lee from Ali Abdaal's team offered a memorable metaphor: AI content today is "like a cover band that really hits all the notes perfectly, but you're never gonna feel that element of personality, that element of jazz."
The real power of AI isn't in one-off prompts, but in systems and workflows that transform raw AI capabilities into consistent, brand-aligned content.
Alex Halliday at AirOps said, "You think that a typical piece of content would maybe be five to 10 different steps, but really to get to excellence and performant content, it takes a lot more. It takes a lot of testing, it takes a mixture of models, it takes different retrieval strategies."
Kyle Coleman from copy.ai shared how "all of the AI workflows that we have guiding our content strategy, guiding our LinkedIn strategy... 70-plus percent of our demand is coming from those channels."
As AI makes content production easier, authentic personality becomes more valuable. Parthi Loganathan from Letterdrop articulated the distinction between two types of creators: "There's the influencers or the people whose goal is to just build as large audiences as possible... Our goal is to make the people who don't do anything and get them to essentially start building trust within their sphere of influence, which is much smaller."
Stewart Hillhouse of storyarb predicted the future content team will include a "personality marketer" who gets "the source material" alongside the "AI content operator" who "manages the plumbing" and the "campaign director" who "thinks quarterly and curates insights."
The AI revolution is reshaping how people find information, with traditional SEO strategies evolving. Thenuka Karunaratne of daydream noted that "over time, many of the pieces of the process which are just like table stakes will get automated away. But where there's strategic thinking on how to differentiate... that's where the battle will be fought."
Alex Halliday observed that "we are now in the business of not only having to persuade a human being and the Google algorithm that your content is valuable, we now have this new middleman, which is the LLM-based experience."
What's next for AI and content? Ty believes "we're gonna see people kind of stop talking as much and start implementing AI into more and more of the workflows they're taking to create content."
Tim predicts "you're gonna see a lot more custom tools" as content marketers create solutions for specific use cases and notes there will be "more of a premium on the idea side" as execution becomes easier.
Ty and Tim announced their next season will focus on Enterprise Content, exploring the challenges and approaches of content marketing within large organizations.
Hello... is there anybody out there creating real value with AI?
The AI conversation in content marketing has become deafening — skeptics shouting from one side, shallow tips from enthusiasts on the other. But somewhere in this noise, there must be pioneers who've actually figured something out, right?
We went on a search for the real pioneers — the ones who've ventured beyond the hype to succeed (or fail) spectacularly. Through their hard-won insights, we discovered if there's actually something of value hiding in the noise, or if we're all just shouting into the void.
February 27, 2025
Ty and Tim kick off the season by exploring why AI & content was the clear choice for the podcast's return, sharing their own AI workflows, and previewing what they hope to discover from the lineup of pioneering guests.
March 4, 2025
Lex founder Nathan Baschez discusses how he's reimagining the writing process with AI, insights from his time at Substack and Gimlet, and why the future of content is about thinking with AI rather than replacing human creativity.
March 6, 2025
Kyle Coleman of Copy.ai shares how AI is giving marketers their nights and weekends back while driving massive results. He explains how to integrate AI into marketing workflows, maintain creative quality, and identify where automation adds the most value.
March 11, 2025
Thenuka Karunaratne explains how Daydream is helping B2B and B2C companies use AI to revolutionize programmatic SEO, automating strategies and scaling content creation.
March 13, 2025
Stewart Hillhouse explores how AI is reshaping content marketing teams, introducing new roles like AI content operators and personality marketers. He shares examples from his time at Mutiny, including groundbreaking campaigns.
March 18, 2025
Parthi Loganathan explains why his company pivoted from SEO to LinkedIn-focused social selling and how AI-assisted, personality-driven content is becoming the clearer path to revenue.
March 20, 2025
Ines Lee takes us behind the scenes of Ali Abdaal's content operation, revealing how they maintain authenticity while scaling with AI across their YouTube channel with over 6M subscribers.
March 25, 2025
Alex Halliday explores the future of AI-assisted content, sharing why the most successful brands will combine automation with deep human expertise to create original content that stands out in an AI-first world.
Ty Magnin is the CEO of Animalz and brings extensive experience in product-led growth and content marketing from leadership roles at UiPath, Emotive, and Appcues.
Tim Metz is Director of Marketing and Innovation at Animalz. He has over two decades of experience leading marketing and media initiatives at global tech startups.
Listen to the full episode above or find it on your favorite podcast platform.
ChatGPT (02:00): Referenced throughout as the baseline for AI content creation, though with limitations for complex workflows.
Lex (02:00): Nathan Baschez's AI writing tool mentioned when discussing AI as a thinking partner.
Copy.ai (04:00): Kyle Coleman's platform, referenced for its impact on content workflows and delivering 70% of demand.
Daydream (09:00): Thenuka Karunaratne's company, mentioned for insights on programmatic SEO beyond "spray and pray" approaches.
Mutiny (09:00): Where Stewart Hillhouse developed integrated campaigns before joining StoryArb.
StoryArb (09:00): Content firm where Stewart Hillhouse now serves as VP of Content, implementing his AI team structure concepts.
Letterdrop (09:00): Parthi Loganathan's platform that pivoted from SEO to LinkedIn-focused content for the "99%" of professionals.
Ali Abdaal (09:00): YouTube creator whose Head of Content, Ines Lee, discussed maintaining authenticity at scale.
AirOps (09:00): Alex Halliday's company that builds sophisticated 30-50 step AI workflows for content teams.
Cursor (11:00): Code editor with AI pair-programming features that Tim used to build the SEO Forecasting Tool.
SEO Forecasting Tool (11:00): Internal tool built by Tim using AI assistance, demonstrating how marketers can create custom solutions.
UiPath (21:00): Enterprise automation company where Ty previously led a large content team, mentioned when discussing the next season's Enterprise Content focus.
Nathan Baschez's Annual Letter for Lex (24:00): Recommended reading on how AI "coaches" can be tailored to different writing styles.
Follow Animalz on Twitter or LinkedIn for updates on the upcoming Enterprise Content season.
Enjoyed this conversation? Subscribe to our podcast wherever you listen to podcasts, or head over to https://animalz.co/podcast.
Ty Magnin: [00:00:00] Well, we made it. Welcome to the final episode of this season of The Animals Podcast. I'm Ty Magnan, the CEO at Animals. And I'm Tim Metz, the Director of Marketing and Innovation at Animals. This season we set out on a search to meet the AI pioneers, those venturing beyond the hype to succeed or fail spectacularly.
Ty Magnin: Our opening question was simple, but supposed to be pretty profound. It was. Hello? Is there anybody out there creating real value with ai? Are we all just shouting into the voice? And so we've gone and we've chatted with a handful of founders, marketing leaders, software creators, AI innovators, whatever title you want to give them on how they're using AI and, and how they're seeing a.
Ty Magnin: People close to them. You know, customers, friends using ai. And so today we're gonna be recapping what we learned.
Tim Metz: Yeah.
Ty Magnin: How do you feel about the question? Do we get the answer? What's the short answer to the question? Depends. It's [00:01:00] complicated. Uh, yeah. There's no simple, short answer I don't think.
Tim Metz: I think, I mean, I would say yes, people are creating real value.
Tim Metz: I think we found some really cool stuff. So in that sense, I think the short answer is yes. Like I think we went beyond the shallow stuff that we see a lot on LinkedIn and other channels. There's no kind of silver bullet, but I think, yeah, definitely we found people creating value
Ty Magnin: with it. I think the hard part of the question is though, it's like how much of the credit for the value created can you attribute to ai?
Ty Magnin: It's not like AI's out there, just like running Buck wild. And doing all kinds of marketing and people are just in the backseat, right? So it's like there are still people. I think maybe we can start by putting the lens on the predictions we made in the first season opener episode, when it was just you and I.
Ty Magnin: You said, Tim, that you thought you might see how completely different content formats emerge with ai. Did we hear about any of that?
Tim Metz: Maybe not completely different formats, but I would say like I think what's the [00:02:00] Nuca is doing with programmatic SEO is kind of completely different. Like something I didn't really expect.
Tim Metz: I mean, again, I wouldn't maybe call it format, but yeah. And then also I think Stewart had a lot of stuff that were just like really cool, interesting campaigns that he probably could not have really executed without ai. So. I think we had some glimpses of that. I don't think we literally landed on a new format, but yeah, there were interesting content plays and approaches.
Ty Magnin: Yeah, I would agree. And, and as we opened, and you talked about vibe coding and kind of how content marketers can, like I. Create, you know, we created the SEO forecasting tool by using Cursor and AI to create this thing. Like you've proved that out a little bit yourself too. So we can Maybe that's true.
Tim Metz: If we can snuggle.
Tim Metz: Snuggle that one in. Smuggle that one too. Yeah. You predicted it and then you just
Ty Magnin: did it.
Tim Metz: You thought we would see some real use
Ty Magnin: cases, especially in SEO. Yeah. I mean, listen, I think we did see with like Air Ops and with copy that they have customers that are doing some SEO work and accelerating that with [00:03:00] ai.
Ty Magnin: We did not talk to anybody who advocated for like the spray and pray approach to SEL, which I, I believe one of my predictions was like, there are gonna be companies out there doing spray and pray that we're gonna talk to, that are seeing some signs of early success. Hmm. Because I've heard that anecdotally, you know, but what I really was inspired by, and this came through really clearly in talking to Kyle Coleman at Copy ai and then Alex from Air Ops.
Ty Magnin: Was that you really need SEO experts still with AI in order to produce high ranking, reputable brand building lead, you know, generating kinds of content. Yeah. And that was, I'll be honest, Tim, really refreshing, you know, like, uh, these are people that own the tools to help produce AI content with as like light of a touch as possible, right?
Ty Magnin: Like, that's their goal. That's how they make more money, that's their value in the world. Not full stop, but like within the use [00:04:00] case of SEO. Yeah. And they are humble enough and respect the craft of content enough to say, you know, something so bold as to like, yo, you need content marketers here. Like, we can't just push this stuff out and expect to have great customer relationships on the other side of it, I think policy was
Tim Metz: the only one who, I mean it's not spraying Prairie, but like he made a pivot with his whole business because he feels it is kind of on a downhill slope and like true.
Tim Metz: Less like for the
Ty Magnin: really for the long term is bet, right? So this is part of the letter drop. They used to be focused on the SEO use case and they've since pivoted into more of a, uh, LinkedIn, uh, BDR type motion. But other than that, like everybody was, uh, quite
Tim Metz: bullish
Ty Magnin: on SEOI think I. Impressively. So
Tim Metz: what are the key themes?
Tim Metz: Uh, I think one is ai as a writing partner, not a replacement, or like ai, like you still need to do the thinking. I think that's another way to kind of name the theme. Yeah, it can do some of the brunt work, but you still, you need to do the thinking. You know, you can't [00:05:00] replace. Yourself or people in your team?
Tim Metz: Completely. I really love Innis quote when Innis from, from Ali Abdo, and she said
Ines Lee: The thing that AI is really good at right now is giving us adequate stuff. By which, I mean, you know, you look at it and the the structure is correct, the grammar's perfect, the flow is good. It's like a cover band that really hits all the notes perfectly, but you're never gonna feel that element of like personality, that element of jazz.
Tim Metz: I think that's, that's a great way to say it is like. Yeah, and I think it's even a good analogy of like, yeah, it's becoming an ever better cover band, but it can never completely by itself be the real thing. Like you need to, you need to
Ty Magnin: still ingest that into it. Totally. That was a memorable quote and metaphor.
Ty Magnin: Nathan. It lacks too.
Nathan Baschez: I think it's great for AI to prompt people and a general principle of ours is like help you think about what you're doing and think through and give you stuff to potentially do of ways to improve it. Suggestions like when a good editor's, like, I'm thinking this and you're like, they didn't tell me exactly what to write, but you're like, oh yeah, I need to [00:06:00] run with that.
Nathan Baschez: You know, like that's a great role for AI to play.
Ty Magnin: Yeah, you've gotta be a strategic critical thinker in order to produce something that's that's super valuable. And AI can't really do that. I mean, even the reasoning models of today don't have the context that you have about your industry and so on and so forth.
Tim Metz: No, yeah, no, I think that's a great quote. And it, it also hints at something though, at the risk that we talked about. We, we touched on that a little bit with Eno about like, you know, if 75% of writing is thinking, but if AI can take over more and more of the writing, then the risk is that you stop thinking.
Tim Metz: Right? So, so how are you gonna make space Totally. For thinking? And I noticed that, and we, we talked about it, you know, where it's like. I go through these cycles myself where it's like I start to use it more and then I get kind of, my brain get kind of lazy and then I, I realize like, oh, I'm, I'm not, like, I'm almost manually need to pull myself out of it and say, I'm gonna, you know, I'm gonna sit down with a pen and paper and just write something out before I go into the AI flow.
Tim Metz: And it's like, I, I found this kind of keeps going back and forth where it's like you get pulled [00:07:00] in and then you like need to pull yourself out.
Ty Magnin: And another theme systems and workflows. Or the new competitive edge. I think it's interesting to think about your AI workflows, especially like for the agency world, like for animals, this feels relevant and here and now it's like the better the prompting that we can do, I'm not gonna say necessarily the better the output, but maybe it's like the more productive we can be and maybe the better output we can have as well.
Ty Magnin: And so we heard some things from. Kyle Coleman had copied from Alex Halladay at Ops that supported this. Kyle described how copy, you know, they build a lot of their content marketing workflows, of course, on their own tool. All of the AI workflows that we have, guiding our content strategy, guiding our LinkedIn strategy, 70 plus percent of our demand is coming from those channels.
Kyle Coleman: Our SEO performance is off the charts, so in other words, 70% of their demand is like touching an AI workflow at some point. Does that make sense? The [00:08:00] content they're producing, like the marketing they're producing to get 70% of that demand is coming through their own tool.
Tim Metz: I think it's funny 'cause we, we didn't mention it in our season prediction, but we did have this kind of thesis internally already of like, workflows are a new IP or workflows are a new work or whatever we wanna call it.
Tim Metz: And it's kind of really validated through quite a few of these conversations. I think also Alex from AOPs, you know, he, he was talking about like, yeah, you might need 30 or 40 steps actually to, to get to a piece of content. Right? And, and I think, yeah, I think that's true. And also that also shows that at some point, if you wanna do this at scale, you need.
Tim Metz: A more advanced tool than chat GPT. 'cause you can't, like, even if you want to, you can't like. List out 30 prompt steps in a document and then expect people to use that. Right. So it's just copy paste, copy paste, copy paste. Yeah. Yeah. In in a way, like it changes the skills. Maybe that that's, that's maybe why certain people like working with AI and some don't like it because it means like, it goes like, you know, creating content becomes more of a.
Tim Metz: Process driven [00:09:00] thing, like kind of an act of creativity, right? Like the creativity's still there, but there's much more process involved. And for some people that's, that's really boring or really annoying, and other people might really like that and warm to that and, and come, that comes more natural.
Tim Metz: Natural. So it, so yeah, it does like, it does completely change the underlying. Process and requirements of for creating content, um, when it's much more workflow driven
Ty Magnin: and it changes the team around content creation, right. We've seen, uh, people's job titles, you know, are starting to switch over to be something like content operations engineer or some version of that producer, or Yeah, whatever.
Ty Magnin: Yeah. Imp Yeah. Which basically means like these are the folk that are
Tim Metz: building these workflows. But I liked, I really liked Stuart's, uh, definition. He had like the personality marketer who got us the source material, the AI content operator, that's kind of the, the who manages the plumbing. And then the campaign director who thinks quarterly and curates insights.
Tim Metz: I think it's really cool. It probably will evolve further. But yeah, I think that's a, that's a good first step of how to think about future [00:10:00] teams and what kind of skills are necessary.
Ty Magnin: And just drawing a connection too to what Nathan from Lex shared. He talked about like different kinds of. AI coaches, if we can call 'em that, that you can have for your writing.
Ty Magnin: You know, you can have like the grammar stick, you know, the copy editor type, and you could also have someone that's like the big idea person. I mean, he, he sort of talked about how AI can become, you know, it's like a sparring partner, but that sparring partner could have different specialties. You have many different sparring partners.
Ty Magnin: Which I thought is kind of in line with what Stuart's talking about. I mean, he's talking about the AI team now versus like the person based team. Yeah. But there's something related there that's kind of interesting to play with.
Tim Metz: Yeah, and he, he, yeah, it's, I think he didn't, like, Nathan didn't talk about it in the app in the actual interview, but it's in his, uh, annual letter of lax, which is definitely worth reading.
Tim Metz: He breaks that down of like, depending on the type of writer marketer you are, you, you, you need AI for different things. So that's he, he has a really good framework in there, like how to think about it, like what kind of task you should basically hire it for, depending on where your [00:11:00] strengths are and what you're trying to do.
Ty Magnin: Another theme, the rise of personality as an important element within marketing and then also like relationships. I feel like we've heard this just like macro and listening to marketers in the space in the last 12, 18 months. But we definitely heard it from from Parthi. We heard it from
Thenuka Karunaratne: Nuka as well. So I think over time, many of the pieces of the process, which are just like table stakes will get automated away.
Thenuka Karunaratne: But where there's strategic thinking on how to differentiate, I. Against another human that's also using an agent like that. That's where like actually the, the, the battle will be fought. I think that's more of what it looks like in the future.
Ty Magnin: You know, again, going back to what we were just talking about, the different members of the people-based content team, one of them absolutely needs to be like a personality.
Ty Magnin: I, I really like parties
Tim Metz: ID there where it's like when we, when we talk about like personality and marketing, I think we almost immediately think like, oh, everybody has to become an influencer, right? So I have to get as big a following as possible. [00:12:00] Whereas Posse was like,
Parthi Loganathan: there are two types of creators on, on social media.
Parthi Loganathan: There's the influencers or the people whose goal is to just build as large audiences as possible at letter drop. We do not build for those people. They're very good, they're very talented. There's a lot of craftsmanship, there's a lot of thought that goes into that. They're very, and they can figure it out on their own.
Parthi Loganathan: Our goal is to make the people who don't, who don't do anything, um, and get them to essentially start building trust. Within their sphere. Sphere of influence, which is much smaller. They're not gonna go viral, they're not gonna have a million impressions, but they're gonna have impressions with the people who matter.
Parthi Loganathan: Like that's not necessary
Tim Metz: for everybody. The point is, you need to reach if you like, here's this example of sales, but I think it actually applies to many roles. It's like you need to reach the people who are important to your. Business or to your goal. So in sales, obviously that's like your potential customer.
Tim Metz: So it's not about like getting as many followers as possible, it's about getting the right kind of followers. And I think that's a nice kind of distinction of like personalities, not just about [00:13:00] influencers, it's just about putting more human faces, um, out
Ty Magnin: there for your business. So definitely something you can lean into there, right?
Ty Magnin: If you're looking for actionable tips coming outta the season, it's like, all right, like lean into those subject matter experts, those spokespeople in the company. Or bring some on from outside, giving them permission to have personality, right? Like not just like sanitizing everything they put out and like making them sound like the corporate brand.
Ty Magnin: Like, let your people that represent the brand have their own brand. One more theme, one more thing. The future of search and discovery is changing. Shocking. Surprising. No one said search is dead. So thank goodness all of our guests were not just, you know, trying to like get some attention on social.
Tim Metz: Alex from Arabs, he talked about like zero click queries.
Tim Metz: You know, they are eating into top of the funnel funnel terms and um, that all going to generative search summaries. But at the same time, there's a lot of opportunity in other [00:14:00] parts of the search journey, um, to create really unique and compelling content. So I thought that was interesting. We kind of knew that, but it was interesting to see that confirmed.
Ty Magnin: What about you? I mean, I guess it's like AI can help you write more native content for specific platforms. Like Definitely Gone are the days of like you create a blog post and then you distribute it with like a title and a link on Twitter, right? I know that like we're, we're all pretty good content marketers.
Ty Magnin: It's 2025, like no one's actually doing that. But now we can go even further because AI should give us some productivity to create even more native posts for different platforms. Right. For email, we have the opportunity to master some of these platforms or get a lot better at them.
Tim Metz: Well, and the same for programmatic actually.
Tim Metz: Right? I was, I was. Kind of fascinated by that House Nuka talks about it and kind of correct their building. That just opens up a lot more programmatic use cases that I think otherwise would indeed just be impossible to service. And as long [00:15:00] as it's not real spam, I mean, there are a lot of cases where it can actually be helpful and valuable for people, right?
Tim Metz: 'cause they have a very specific query that you otherwise couldn't service. So I think that, I think that's interesting how he's thinking about it and what they're building to help people do that. If you.
Ty Magnin: Word, list your actionable takeaways from this season. Gimme a couple.
Tim Metz: Ah, there were quite a lot actually.
Tim Metz: I liked Stewart saying like, you know, don't write your own prompts. The hack behind the hack is don't write own prompts. Good. Let let the AI
Stewart Hillhouse: figure out the prompt. Right? The hack behind the hack there is don't write your own prompts. AI is always gonna write it faster and more detailed than you ever could.
Stewart Hillhouse: Give it an example of something you like. Ask it to reverse engineer it for you and it will spit out something and then you just try it a couple times. That would've taken you like hours to kind of come up with, make it witty but not clever. Make it, you know, whatever. You know, you don't know what you don't know.
Stewart Hillhouse: And the AI's job is now just to like fill in the blanks for you. You know what
Ty Magnin: I stole from Kyle Coleman? I, I'm using a [00:16:00] lot of voice memos now. Yeah, that's cool. Actually. I've been doing that
Tim Metz: for a while, but the one thing that I picked up on, I think Stewart actually said that, and I still need to try to implement that in my workflow.
Tim Metz: Which I thought was really good. He actually said that you want to also in that prompt or that workflow where you, where you turn the voice memo into a post, you want to also tell the AI to pick up on the language and the emotion in the voice memo. And I thought that was actually really smart because otherwise it's, that really quickly becomes kind of a recognizable template, right?
Tim Metz: Where it always, but if you can indeed like take some of the randomness from the voice memo. Kind of let the AI use that to come up with a different kind of post. I thought that was, that was very clever. The other thing that I had, which is not, it is not something that you can personally apply, it's more the organizational level, but I thought that's really smart with Alex.
Tim Metz: Alex talked about like, for from Arabs, like to do a treasure hunt.
Alex Halliday: Where does all the frontier opinion live for your, in your business? Like if you're talking to, you know, if we're talking to a, a wine, like a wine [00:17:00] merchant, for example. Like, okay, so. There's probably locked inside that organization. Some amazing nuggets, whether they're in support tickets or they're in tasting notes, or they're in interviews they've done with potential vineyards.
Alex Halliday: And so I love this like treasure hunt a little bit with customers where it's like, okay, like how can we like just start telling me about your business and let's see if we can find some unique little gold, sort of like gold veins that we can then go mine. Because I think that that's, that there's, there's sometimes some really great opportunities there that people don't even realize.
Tim Metz: So like, yeah, there's so many. Any kind of data can almost be interviewed by the large language model and turn into combat. What do you think, from what we learned from talking to all these pioneers, what does the, what do the next 12 months look, look like?
Ty Magnin: Well, I think, um, I know where I am on the Gartner Hype Cycle, right?
Ty Magnin: Like we are in the sort of the, I. Alright. I think there's a way for us to realize some actual value here and I think a lot of folks are on that part of the arc now too. We [00:18:00] might be a little ahead, you know, and I think like in general, B2B SaaS, our listeners are, are gonna be ahead. So what does that mean?
Ty Magnin: I, I think over the next 12 months we're gonna see people kind of, you know, maybe stop talking as much. And, and, and start implementing AI into more and more of the workflows they're taking to create content. I think we'll continue to see learnings and disruption to search in the way that SEO has done.
Ty Magnin: Like I think there'll be some small tweaks there in order for people to optimize for ai. Overviews. I think the SEO strategies change a bit because, you know, information based keywords are starting to get sort of sucked up into AI overviews.
Tim Metz: You're gonna see a lot more custom tools. I think people building their own tools, but especially also for content marketing.
Tim Metz: I think content marketers are gonna figure out that they can just spin up a script or a little tool to do all kinds of, so I think all kinds of little use cases that are part of our work, I think that's what people are gonna build tools for because you know, you got, you wanna solve your own problem. So if you think about starting to learn how to code.
Tim Metz: You might start with a problem you have [00:19:00] yourself. So I think people are gonna, some interesting little tools are gonna come out. It's gonna be larger by the end of the year, probably by teams who really adopt ai. Well, I think so once you really start to figure this stuff out, then you, you know, you can really accelerate compared to people who haven't figured it out.
Tim Metz: So, and I, personal thing I'm thinking about, it's like. You see it, especially now in coding. But I think you're gonna see it in all kinds of areas where like in some ways execution was always the hard part and it's gonna be easier. And so I think there's gonna be more of a premium on the ID side, and I think that's gonna have a lot of effects because it means like before, it's like, well, you can kind of share your ID in public because anyway, the execution is hard, so who's gonna steal your id?
Tim Metz: Right? But now if anybody can spin up an article or an app or whatever, much faster, then your ID
Ty Magnin: is actually gonna be more valuable. It's an exciting time and uh, it's been a really nice journey. Getting to spend time with you, Tim, and, and with all of our amazing guests. Big shout out and thank you to, well, I'm not gonna say the whole list, but we've mentioned their names already.
Ty Magnin: Uh, and thank [00:20:00] you of course to our listeners too for joining us and exploring with us.
Tim Metz: Yeah, it's been a great way to get their insights and pick their brains, and I'm really looking forward to doing our next season. Ooh, this will not be about ai. It will not.
Ty Magnin: Should we tease it? So yes. Blah, blah, blah. We are announcing our next season it's gonna be focused on enterprise content.
Ty Magnin: Basically looking at the inside of the very high walls of enterprise content programs. And the reason why we thought this would be an interesting topic is my own experience at UiPath leading a large content team at a big enterprise, you know, three or so thousand people. I just found that like for some reason the gravitational pull at an enterprise is so like strong to network within the company and not outside of it.
Ty Magnin: And so my experience at UiPath. You know, from Series B through an IPO was like, I just like didn't talk as much to other enterprise content marketers and I really would've benefited. And the few times I did, I, I did benefit from getting to know how their, you know, [00:21:00] how they were set up their operating model, right?
Ty Magnin: The role of content within their organization, how they structured their team, where ideas came from, how they're measuring performance. Like all the same stuff that I feel like we talk about pretty regularly when it comes to like startups and scale ups, you know, but it's just not as. Discussed at the Enterprise.
Ty Magnin: So we're excited to try and give a forum for enterprise content marketers to learn from one another. Um, and that's what our next season will be focused on. Stay tuned for that and, and thanks for sticking with us. We'll see you on the Next Animals podcast season. Bye. Thanks for listening.
