Recent articles
AI
Glossary of AEO and AI Search Terms
AI-powered search has created a new vocabulary, and with it, a new challenge for content marketers.You're figuring out how to optimize for ChatGPT citations and Google's AI Overviews,...
Tim Metz
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17 min read
03/24/26
Strategy
Don't Stop at Workflows: Build a Compounding Content System
When we started work on our AI-powered LinkedIn service, we thought two workflows in AirOps would do: one to turn raw materials into briefs, another to turn briefs into posts. Our editors would...
Tim Metz
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11 min read
03/19/26
AI
Your Prompts Are Fine: Context Engineering Is Your Next AI...
If you've built an AI content workflow that technically works but produces copy you'd never actually publish, you've probably been troubleshooting your prompts. Makes sense. It...
Tim Metz
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9 min read
03/05/26
Strategy
The AI Onion: Why 95% of AI Projects Die and What to Do...
A stat from MIT’s Media Lab came out recently that has circled the web several times: 95% of organizations see zero return from AI. Most projects fail because of “brittle workflows, lack of...
Tim Metz
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9 min read
11/20/25
Writing
Claude Code for Content Marketers: A No-Code Guide
If you regularly use an AI like ChatGPT or Claude, Claude Code is a must-try. Despite its name, you don't need coding experience. You can use plain English through the Terminal and get...
Tim Metz
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15 min read
10/02/25
Strategy
The TIP Method: Choose the Right AI Model for Every Task
Using just one AI model is like having a team of one.You wouldn't hire a single person to be your developer, designer, writer, and analyst. So why expect one AI model to excel at...
Tim Metz
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9 min read
08/21/25
Podcasts
How the Enterprise Content Engine Works: Season Wrap-up
We’re wrapping up season two of the Animalz Podcast with insights from enterprise content leaders at companies like Zapier, Dropbox, Autodesk, and Microsoft. After more than a dozen interviews,...
Kate Pluth on Scaling Content at Dropbox With AI and Taste
"To me, that's just a continuation of a trend we were already seeing with zero click. Platforms were already making this a pattern in our content consumption habits." In this...
Lauren Everitt on Okta’s Newsroom-Driven Content...
“As we’re all witnessing right now, especially with AI, it all comes back down to: are you an exceptional storyteller?” In this episode, Lauren Everitt shares how Okta stood up a lean newsroom...