The Content Attribution Survival Guide Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any... read more
Content Marketing Budgeting: What Should Your Content Cost? (With Pricing Examples) Google "content marketing budget" or "content costs," and you'll find ranges, hypotheticals, and benchmarks. But when prospects get on calls... read more
From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of... read more
How Exer Health Used SEO to 8X Qualified Traffic and Take on the Blue Ocean Market Regulatory changes that create new, uncontested markets is a tale as old as the world of startups. But that doesn’t... read more
How Frontify Generated 550 Leads (Without Sacrificing Brand Identity) In 2020, Frontify, a brand management platform, had just closed their series B. They needed to quickly scale their organic... read more
How Parabol Reached 150K Monthly Visits With Content Journalism How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup's budget? It's a challenge... read more
How 360Learning Grew from 0 to 76k Pageviews Through SEO Experimentation Over the past two years, 360Learning, the LMS for collaborative learning, has grown its blog from zero to 75,877 monthly... read more
How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS Many of today’s SaaS companies target niche industries, like legal operations or dentistry. For these “vertical SaaS” companies, much of... read more
The Animalz Content Marketing Benchmark Report 2021 Last year we published the first Animalz benchmark report. That data painted 2019/2020 as a year of success in the... read more
