This is among to the most things we common things we hear on sales calls: "Paid acquisition is getting too expensive and we haven't made any investment in content. How soon can we get started?"
How to Wean Off Paid Traffic | Episode 41
It's true that content can reduce your paid acquisition costs, but it also takes time to develop. In this episode, Jimmy and Devin talk about:
- How to keep content very lean for better and faster results
- The difference between B2B and B2C marketing
- Our experience helping customers make this transition
Here are the links we mentioned:
- Why All the Warby Parker Clones Are Now Imploding
- How (some) good corporate engineering blogs are written
- DTC strategist Marco Marandiz on Twitter
You can follow Jimmy on Twitter at @jimmy_daly and Devin at @devinemily.
Jimmy Daly
Follow @Jimmy_DalyAnimalz is an agency that provides high-end content marketing solutions to SaaS and tech companies.
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