Ty Magnin
Recent articles
Strategy
Why We Gave Up On Reddit For AEO
Reddit's AEO moment lasted about eight months. In late 2024, the advice was everywhere: you need a Reddit strategy for AI visibility. Then in September 2025, Reddit citations in ChatGPT had...
Ty Magnin
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7 min read
03/26/26
Strategy
Content Marketers Need to Learn to Pitch Again
As marketers, we dream of pitching like Don Draper. We’re in a room: We’re smooth and charming. Our bosses and customers are awed by our genius. Someone starts crying. My god, it IS a carousel,...
Ty Magnin
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10 min read
02/26/26
Strategy
Welcome to the Distribution-First Era, Where Strategy Starts...
"If you build it, they will come" is a classic startup mistake. It's the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often,...
Ty Magnin
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8 min read
02/26/24
Strategy
From Zero to One: LinkedIn Playbook for B2B Startups
I keep having the same conversation with startup founders: "Where should I start with content marketing?" My answer every time? LinkedIn. Just LinkedIn. For now.Most founders are biased...
Ty Magnin
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12 min read
11/04/25
Strategy
Write Smarter, Not Harder: How to Use AI Without Losing Your...
This playbook distills the most valuable lessons from the AI & content season of the Animalz podcast, drawn from conversations with the people doing the real work: founders building tools,...
Ty Magnin
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21 min read
04/03/25
Webinars
How to Manage Big Blogs (feat. Buffer, Zapier & Amplitude)
Ty Magnin
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1 min read
04/22/21
Podcasts
Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and...
“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make...
The Animalz Podcast Returns with AI & Content: Where’s...
Welcome to a new season of the Animalz Content Marketing Podcast. Seven pioneers in AI and content join us to answer one question: “Hello… is there any value out there?”
AI as a Personal Trainer for Writers: A Conversation with...
In this episode, Nathan Baschez offers a refreshing perspective on AI writing tools. He explains we’re still at “the very bottom of the S-curve of adoption” for writers embracing AI. Meanwhile,...