Animalz Blog

For The Love of Content (or, A Marketer’s Musings on the Tug-of-War Between Meaning and Machinery)
Writing

For The Love of Content (or, A Marketer’s Musings on the...

For the past decade, something has been rattling at the foundation of content...
Mariana Fernandes 11 min read
05/29/25
Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy
Podcast

Kay-Kay Clapp on Typeform’s Audience-Powered Content...

What’s the one thing your audience should remember after reading your...
Ty Magnin , Tim Metz 54 min read
05/27/25
New Podcast Season: Breaking Down the Walls of Enterprise Content Marketing (Season Intro)
Podcast

New Podcast Season: Breaking Down the Walls of Enterprise...

This season on the Animalz Podcast, we’re pulling back the corporate curtain...
Ty Magnin , Tim Metz 24 min read
05/22/25
Confessions of an AI Addict
Writing

Confessions of an AI Addict

I never intended to be an addict. Nobody does, I suppose. But the...
Tim Metz 12 min read
05/22/25
AI Overviews Are Eating Your Search Traffic: Here’s How to Adapt
Strategy

AI Overviews Are Eating Your Search Traffic: Here’s How to...

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results...
Ajdin Perco 9 min read
05/15/25
AI Visibility Pyramid: How to Improve Your Presence in AI Search
Strategy

AI Visibility Pyramid: How to Improve Your Presence in AI...

As if ranking atop Google isn’t hard enough, marketers are now also expected...
Ajdin Perco 8 min read
04/24/25
How Rilla Doubled Brand Traffic with Proprietary Data and SEO
Case Studies

How Rilla Doubled Brand Traffic with Proprietary Data and...

Every one-person marketing team knows the feeling. You’re drowning in...
Tim Metz 9 min read
04/17/25
AI Content Works (But Only If You Do the Work)
Strategy

AI Content Works (But Only If You Do the Work)

Your boss thinks AI can 10x your content output. LinkedIn is full of people...
Nathan Wahl 10 min read
04/09/25
The 9 SEO KPIs You Need to Know to Track Your Organic Growth in 2025
Tools

The 9 SEO KPIs You Need to Know to Track Your Organic Growth...

So, you’ve done all the work of carefully crafting SEO content. But now you...
Nathan Wahl 15 min read
04/05/25