Animalz Blog

The Content Attribution Survival Guide
Data

The Content Attribution Survival Guide

Ah, content attribution. The delightful practice of tying our work to...
Tim Metz 16 min read
09/24/24
5 Content Leaders Share 7 AI Insights for Your Team
Strategy

5 Content Leaders Share 7 AI Insights for Your Team

Generative AI has shaken up the world of content marketing. Teams are...
Ajdin Perco 11 min read
09/05/24
Content Marketing Budgeting: What Should Your Content Cost? (With Pricing Examples)
DataStrategy

Content Marketing Budgeting: What Should Your Content Cost?...

Google “content marketing budget” or “content costs,” and you’ll find ranges,...
Tim Metz 8 min read
08/22/24
Founder-Led Content: How Christophe Pasquier Built Slite’s Brand Through Consistent Storytelling
Interviews

Founder-Led Content: How Christophe Pasquier Built...

A year ago, Christophe Pasquier, CEO and founder of Slite, made a critical...
Tim Metz 10 min read
08/15/24
Founder-Led Content: Blitz-Scaling Social with doola’s Arjun Mahadevan
Interviews

Founder-Led Content: Blitz-Scaling Social with doola’s Arjun...

When Arjun Mahadevan, CEO of doola, offered me just 15 minutes for an...
Tim Metz 13 min read
08/14/24
Founder-Led Content: How Skiplevel’s Irene Yu Turns Personal Experience Into a Growth Engine
Interviews

Founder-Led Content: How Skiplevel’s Irene Yu Turns Personal...

When software engineer Irene Yu founded Skiplevel, an education company...
Tim Metz 9 min read
08/13/24
Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement
Interviews

Founder-Led Content: Lessons From Reclaim’s Henry...

Many startup CEOs spend all their time on product roadmaps and investor...
Tim Metz 14 min read
08/12/24
Stay Strong: Never Let AI Fill Your Blank Page
Writing

Stay Strong: Never Let AI Fill Your Blank Page

The blank page syndrome. We all know it, we’ve all been there.You stare at...
Tim Metz 11 min read
07/25/24
How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)
Interviews

How Jess Cook Turns Content and PR into a Power Couple at...

We’ll need new ways to reach people if an exponential increase in copycat...
Tim Metz 11 min read
07/16/24