Animalz Blog

Revive 2.0: The Content Refresh Tool for Instant Decay Analysis
DataNews

Revive 2.0: The Content Refresh Tool for Instant Decay...

Five years ago, we launched Revive as a free content refresh tool to help...
Tim Metz 5 min read
11/21/24
How to Use the Hook Model to Make Your Content Irresistible
Strategy

How to Use the Hook Model to Make Your Content Irresistible

What If Your Content Could Have the Same Pull as Your Favorite App?If you’re...
Sara Coggin 12 min read
11/14/24
Beyond Vanity Metrics: SegMetrics' Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)
Interviews

Beyond Vanity Metrics: SegMetrics' Keith Perhac on Asking...

Rather than drowning in data, marketing teams should focus on asking precise...
Tim Metz 17 min read
10/29/24
Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)
Interviews

Beyond Vanity Metrics: SegMetrics’ Keith Perhac on...

Rather than drowning in data, marketing teams should focus on asking precise...
Tim Metz 16 min read
10/28/24
Stop Chasing Perfect Attribution: Deborah Carver on Making Analytics Work for Content (Interview)
Interviews

Stop Chasing Perfect Attribution: Deborah Carver on Making...

Content teams are often caught between oversimplified metrics and impossibly...
Tim Metz 13 min read
10/25/24
Stop Chasing Perfect Attribution: Deborah Carver on Making Analytics Work for Content (Interview)
Interviews

Stop Chasing Perfect Attribution: Deborah Carver on Making...

Content teams are often caught between oversimplified metrics and impossibly...
Tim Metz 12 min read
10/24/24
How Persona-Focused SEO Brings Preply 25k New Visitors Every Month
Case Studies

How Persona-Focused SEO Brings Preply 25k New Visitors Every...

Preply is one of a handful of companies that dominate the $15 billion online...
Ajdin Perco 8 min read
10/17/24
Milestone Marketing: An Overlooked Growth Engine in B2B SaaS
Strategy

Milestone Marketing: An Overlooked Growth Engine in B2B SaaS

We marketers are busy people — hunting for perfect keyword opportunities,...
Tim Metz 11 min read
10/09/24
From Zero to 40k: How Sara Stella Lattanzio Built Her LinkedIn Empire (Interview)
Interviews

From Zero to 40k: How Sara Stella Lattanzio Built Her...

When Sara Stella Lattanzio started posting on LinkedIn three and a half years...
Tim Metz 12 min read
10/01/24